Parasocial Relationships in the Age of Influencers

In today’s hyper-connected digital world, social media influencers play a significant role in shaping public attitudes, emotional responses, and personal decisions. This interactive one-day webinar, "Parasocial Relationships in the Age of Influencers," offers a deep dive into the psychological phenomenon of standard one-sided relationships formed between social media users and online figures.

Led by Yussrah Naveed (MS Clinical Psychology), this session equips participants with a foundational understanding of parasocial dynamics. You will examine how social algorithms and influencer engagement impact consumer behavior, self-perception, and emotional health, while receiving expert guidance on setting balanced digital boundaries for healthier screen-time habits.